One of my favorite projects done for my guy @theholisticnick

One of his core philosophies was the idea that gut health is the *root* of all health, so of course we had to add a root. The five colors next to the logo foreshadow possible different product categories in the future.

Black Ginger's packaging kicked off a new era for Based, really leaning hard into the Thai fighting aesthetic. The lilac coloring is inspired by the inside of a Black Ginger root. I was really into Ghost Energy Drinks at the time, which had multiple textures and finishes on the can, so we gave the Thai lettering a gold foil texture + embossment.

The Sak Yant tigers in the background (which represent spiritual protection, strength, and blessings, and are often inked on Thai fighters) were finished in gloss.

This drop indicated a slight change of identity for Notable, aiming for more of a performance-oriented feel.

Lion's Mane
Saffron
Akarkara

This is some of my favorite work I've done

While I'm not the original designer of this label, I slightly revised the Notable Focus™ label for the Alpha™ drop after the original shade of red printed way too dark

Creative direction & design work by me

Very grateful to say the orange on the lids ended up matching the orange on the label

@celestialbe1ng said "You're trying to spike my cortisol and make me less beautiful" to someone hating on her so we turned it into a hat.

Print quality on the label doesn't do the design justice, but we got another glimmery gold finish nonetheless

My first ever packaging design circa 2022 or 23. The golden embossed sanskrit idea is a theme Based has carried through to almost all future products